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With a market share of more than 35% in 2021, Europe dominated the global self-tanning goods industry. Consumer habits in the European region have shifted significantly away from natural tanning in recent years, particularly in locations where ozone depletion is a major concern. Consumer awareness of the sun's detrimental effects in specific nations, as well as an increase in the number of skin cancer cases in locations with considerable ozone depletion, are two main drivers driving market players and customers' interest in self-tann... more